What do you think about marketing?

What is Marketing? What do you think about it?
When I was younger, I thought marketing is just an annoying advertisement that disturbs my favourite tv shows, billboards that create a typical panoramic city environment with creative pictures, and finally disturbing sales people who stopped me when I was walking in the malls.

But trust me, marketing is not just that kind of things. Marketing is far way more interesting to know and understand. Knowing how a big brand like Coke and McD known widely, the story how Apple became an innovative brand, the story how nike's "swoosh" recognized globally, are the reason why I studied Marketing during my uni year.

Before I continue, what is marketing exactly?
Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others

Kotler.

Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably -

The Chartered Institute of Marketing (CIM).

yeah...the definition of marketing itself shows that it is more than advertisement, sales people, and billboards. It involves all of us. It is a process how to satisfy the customers, and we are the ones who act as customers. Without marketing process, you all wouldn't be provided with everything you need. Let's say, without marketing, you cant enjoy the aromatic delicious Starbucks Coffee at the morning. You cant enjoy wearing fashionable Vans shoes. You cant enjoy using the useful search engine google. And finally, you wont enjoy your laptop and internet that you are using to read this blog =).
Those people use marketing process in order to successfully distribute their incredible products to the end users, which are you and me.
basically, they use 4 P's... Product, which is the "thing" they provide like shoes, donuts, and tvs. Price which determines the value of the products. Place, which is where they would distribute the products to the customers. And lastly, Promotion which is the "annoying" tools that I mentioned before. However, as time goes by, I started to like every creative advertisement showed on media. For example,



Like those advertisements, marketers won't disturb the target customers but entertain by the funny and unique things. Of course marketing people have to cooperate with designers in order to create those ads.

I guess, it is enough for me to change your opinions about marketing. It is not that annoying...trust me, you'll love it if you know about the real Marketing. en